Know Your Source
Ruptly
Industry: Media | Location: Berlin | Role: UIUX designer & Graphic Designer
The Idea:
As digital technologies develop, it is getting more difficult to distinguish what’s real or fake in the news. In many cases, social media functions as a vehicle to spread rumour, propaganda and inaccurate reporting.
As part of Ruptly’s creative team, we decided to create an engaging, interactive website to emphasize once again on sourcing as the foundation of reliable journalism. The Know Your Source project gives the audience a chance to explore previous examples of inaccurate sourcing in significant news reports that were later amplified on social media. The project aims to build greater digital media literacy and gives a voice to the stringers out in the field across the globe who film raw footage.
Define User & Business Goals
User Goals
Get informed about verification processes in news publishing
Spend less time to understand Verification Unit and its impact in news reporting
Learn in an fun and interactive way
Business Goals
Stress about the importance of fact checking
Demonstrate the work of the Verification Unit (VU)
Facilitate our corporate reputation and maintain strong relationships of trust with the sources and, in turn, our clients and audience
Turn an Idea into a Product:
Research, Brainstorm & Pitching Ideas
I collected references online to brainstorm an interactive game to demonstrate the verification process and lay down our them and style.
Define Primary User Flow
After collecting materials and content from the Verification Unit, I created the user flow to map out how the user will navigate through the website. My aim is to optimise the user experience while presenting our case study in an accurate and chronologically way.
UIUX Design
I created UI elements and defined colour palette for the website. On the other hand, I created Lo-fi to Hi-fi UX design, collected feedback from stakeholders, iterated it and made the final prototype.
Result:
Delivered the importance of verification process in journalism as the core message
The audience understands the expertise of Ruptly’s Verification Unit
Attracted more users to sign up for Ruptly’s Fact-checking Excellence Webinar